Southeast territory open Franchise Development

Go Coastal Surf-Mex Since 2004

Surf-Mex, twenty years proven. The only fast-casual Mexican franchise with a real coastal lifestyle behind it — and open Southeast territory for operators who can build a region.

Download The Franchise Guide

Average Unit Volume

Top-quartile units, FY25

13-Year CAGR

Same-store sales growth

Initial Investment

$492K+

Range to $876.9K

02The Investment Snapshot

The business case,
before the pitch.

Twenty-one years of operating history, thirteen consecutive years of same-store growth, and an initial investment that sits below the category leaders. Numbers first — the brand speaks for itself.

Average unit volume, top-quartile units.

Placeholder · pending FDD Item 19

13-year compound same-store sales growth.

Placeholder · pending FDD

0yr

Operating history as a proven coastal concept.

Founded 2004

Open Southeast territories, status-coded below.

Development plan 2026–29

Concept	Initial investment	Franchise fee	Royalty	Units
Blue Coast Burrito	$492.5K – $876.9K	$35,000	5.0%	Southeast, expanding
QDOBA	$0.9M – $2.2M	$30,000	5.0%	730+
Moe's Southwest Grill	$0.6M – $1.4M	$30,000	5.0%	580+
Bubbakoo's Burritos	$0.4M – $0.8M	$35,000	6.0%	140+

Comparative figures are drawn from publicly available franchise disclosure summaries and are shown for context only. Blue Coast figures are illustrative placeholders pending final FDD numbers.

03The Brand, In Motion

Ninety seconds of why guests come back.

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04Why Blue Coast

Every competitor sells Mexican food.
Only one sells a coastline.

01 Identity

A genuine Surf-Mex brand

Baja coast cooking with a lifestyle attached. No competitor in fast-casual Mexican has a real place behind the plate.

02 Track Record

Twenty-one years, not twenty-one months

A concept that has already survived cycles, with thirteen consecutive years of same-store sales growth behind the model.

03 Loyalty

Guests who come back weekly

Coastal identity drives frequency and social reach. Repeat visits are the compounding asset in this category.

04 Operations

Simple enough to scale

A tight menu and streamlined kitchen mean fewer variables, faster training, and margins that hold across a region.

05 White Space

An unclaimed position

Premium coastal fast casual is open ground in franchise development. Early operators own the map, not the leftovers.

05How The Brand Lands

The demand is already in the room.

This is the evidence operators actually ask for: what the guest experience looks like, who shows up, and how often they come back.

★★★★★

"Genuinely the best lunch near campus. We come back every week."

— Maya R., Google review

★★★★★

"Fresh, and the room actually feels like the coast. More hangout than fast food."

— Devon K., Yelp

★★★★★

"Took the whole family. Everyone found something. We're regulars now."

— The Alvarez Family, Instagram

★★★★★

"Third location I've visited on the Gulf. Same food, same feeling, every time."

— Ray T., Google review

Go Coastal

#GoCoastal · Surf-Mex since 2004

06 / THE SUPPORT SYSTEM BUILT AROUND YOU

YOUR BUSINESS.
OUR BACKING.
ALL CONNECTED.

You bring the ambition. We bring the system.
Six connected pillars. One team in your corner.

✳ INDEPENDENT OWNERSHIP.
NEVER ON YOUR OWN.

Blue Coast YOUR SUPPORT SYSTEM

BC / CONNECTED

36° N / 86° W

01 / PEOPLE FIRST

Confidence starts with training.

Structured onboarding for you and every hire. Build a team that knows the food, the service, and the Blue Coast way.

07 / TERRITORY AVAILABILITY

FIND YOUR
PLACE ON
THE COAST.

The Southeast is still open ground.
Explore the markets. Find your opportunity.

0States in the plan

40+Open territories

Priority development Open territory Awarded

YOUR NEXT CHAPTER STARTS HERESELECT A STATE ↙

TX / EXPLORE THE MARKET OPEN TERRITORY

Texas

Gulf Coast metros in the current plan: Houston, Corpus Christi, and Galveston.

6 TERRITORIES OPEN

Territory availability is subject to confirmation with the franchise development team.

A LOCAL FAVORITE. A BIGGER OPPORTUNITY.MAKE YOUR NEXT MOVE COUNT. ↗

08Franchisee Validation

Operators, in their own numbers.

Rob and Kim Blattler, Blue Coast Burrito franchisees

The Blattlers · Florence, Alabama

"We opened one store to see. The town decided the rest for us."

2011

First unit

Units today

+9.1%

SSS, last 3 yrs

Rob & Kim Blattler

Multi-unit operators, 14 years in the system

First-Time Franchisee · Gulf Coast

"The support model is why I felt safe going all in on my first restaurant."

11 mo

Signing to open

Units in agreement

4.8★

Guest rating

Priya Nair

Owner-operator, year one

09Steps To Ownership

The numbers,
and the path.

No mystery, no pressure. Here is what it takes to open a Blue Coast Burrito, and the three stages we walk with you to get there.

Total Investment Range

$492,500 – $876,900

Includes the franchise fee, restaurant build-out, training, and the other business expenses normally incurred in opening a restaurant.

$492.5K$876.9K

Franchise fee$35,000
Royalty5.0% of gross
Marketing fee2.0% of gross
Liquid capital required$250,000
Net worth required$750,000
SBA registryEligible

How operators qualify

Franchisees can qualify individually, or a group can combine assets to meet the financial standards — the model is built for single operators, partnerships, and capital groups taking a 3–5 unit development agreement.

STAGE 01

Qualification

A first conversation about your goals, target market, and financial position.

STAGE 02

Due Diligence

FDD review, unit economics, franchisee validation calls, and site work.

STAGE 03

Decision

Territory award, development schedule, and onboarding into the system.

Get the guide first

This site is for informational purposes only and does not constitute an offer to sell a franchise. An offer can be made only through a Franchise Disclosure Document (FDD) in applicable jurisdictions. Figures shown are estimated ranges, not a guarantee of results, and are illustrative placeholders pending final FDD figures.

10Lower-Commitment First Step

The Blue Coast Franchise Guide.

Twenty-two pages of the detail operators actually evaluate — sent instantly, no call required.

Unit economics and AUV detail by store class
Build-out cost ranges and site criteria
Southeast territory map with current availability
Franchisee validation contacts

The Opportunity

The Southeast gets built once. Go coastal first.

Download The Franchise Guide

The business case,before the pitch.

Ninety seconds of why guests come back.

Every competitor sells Mexican food.Only one sells a coastline.

A genuine Surf-Mex brand

Twenty-one years, not twenty-one months

Guests who come back weekly

Simple enough to scale

An unclaimed position

The demand is already in the room.

YOUR BUSINESS.OUR BACKING.ALL CONNECTED.

Confidence starts with training.

FIND YOURPLACE ONTHE COAST.

Texas

Operators, in their own numbers.

The numbers,and the path.

How operators qualify

Qualification

Due Diligence

Decision

The Blue Coast Franchise Guide.

The Southeast gets built once. Go coastal first.

The business case,
before the pitch.

Every competitor sells Mexican food.
Only one sells a coastline.

YOUR BUSINESS.
OUR BACKING.
ALL CONNECTED.

FIND YOUR
PLACE ON
THE COAST.

The numbers,
and the path.